Smart Tourism Design in Karangasem District Using Design Science Research Approach

Abstract

By analyzing user needs and covering issues facing the regional tourism sector, this research seeks to create a smart tourism system for the Karangasem Regency. Extensive research, including surveys and interviews with a range of stakeholders, including visitors, local companies, and government representatives, served as a direction for the system's design and development. The research findings had a significant impact on the development of the smart tourism module that was incorporated into the SEKAR PINTER platform. Important results from the survey showed that seeking and obtaining information on Karangasem's attractions presented considerable challenges for visitors. Furthermore, local company owners mentioned that it was difficult to market their services to visitors because there were not enough digital tools available to efficiently manage and market their offerings. The interviews made clear how much desire there was for an approachable system that could improve visitor experiences overall by bridging the gap between tourists and local service providers. These realizations had a direct impact on the creation of the smart tourism module, which now has an easy-to-use interface that allows travelers to explore locations and get up-to-date information. It also has company management features that help small businesses advertise their offerings, handle client relations, and boost the local economy. Karangasem's tourism industry is positively impacted by the SEKAR PINTER platform, which supports larger smart city initiatives by catering to the unique demands of both visitors and local companies.