Factors Influencing the Adoption of Cloud Computing for Thai SME Businesses

Abstract

This study investigates the various factors affecting the adoption of cloud computing in Thai SMEs by evaluating and contrasting the significance of these adoption factors. A comprehensive sample consisting of 384 SMEs from Northeast Thailand participated in the study by responding to detailed questionnaires that were designed for robust data collection. We employ various statistical approaches, including T and F tests, which incorporate ANOVA and MANOVA procedures, to examine the gathered data. The analysis results indicate an agreement among SMEs on the benefits that information technology provides to their business operations. This encompasses elements such as swift access to critical information, enhanced time efficiency in many procedures, and increased data accuracy, all of which are vital for effective corporate administration. Additionally, SMEs demonstrate a positive perception of cloud applications, particularly in areas such as problem-solving capabilities, data storage solutions, and their alignment with the specific operational needs of businesses. Furthermore, the diverse experiences and backgrounds of SME owners in Thailand play a crucial role in shaping their perceptions and attitudes toward the adoption of Information and Communication Technology (ICT), as well as their overall use of cloud computing. This dynamic interplay between individual experiences and technological adoption highlights the complexity of integrating cloud computing into the operational framework of SMEs throughout the region.