American Journal of Applied Sciences

Construction of Decision-Making Model to Select Incentive Tour Travel Agencies

Han-Chen Huang, Pei-Ying Wu, Su-Ling Wu and Chin-Yuan Wu

DOI : 10.3844/ajassp.2015.714.722

American Journal of Applied Sciences

Volume 12, Issue 10

Pages 714-722


Incentive Tour is a business trip that aims to enhance corporate cohesion, reinforce corporate culture and develop or strengthen the market. The subjects include employees, suppliers, distributors, etc. The Incentive Tour of enterprises is different from general group tours and becomes one of the mainstream methods to stimulate employees. However, few studies probed into the manipulation of the Incentive Tour from the perspective of enterprises. Therefore, in terms of demand, this study explores the construction of a decision-making model to select Incentive Tour travel agencies. The subjects were the persons in charge of travel agencies with an Incentive Tour department, as well as the main business of Incentive Tour and enterprises that have experience with Incentive Tour. An expert questionnaire survey was conducted and data were analyzed by the Analytic Hierarchy Process (AHP). According to the findings, among the factors to select Incentive Tour travel agencies, specialty of the team and activity planning are the most important factors, followed by food planning, hotel planning and transportation planning. The findings can serve as reference for enterprises when selecting Incentive Tour travel agencies.


© 2015 Han-Chen Huang, Pei-Ying Wu, Su-Ling Wu and Chin-Yuan Wu. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.