American Journal of Applied Sciences

Case Study: A Strategic Research Methodology

Khairul Baharein Mohd Noor

DOI : 10.3844/ajassp.2008.1602.1604

American Journal of Applied Sciences

Volume 5, Issue 11

Pages 1602-1604


This research reviews the literature on case study as a strategic qualitative research methodology. Although case studies have been criticised by some authors as lacking scientific rigour and do not address generalizability, this research, however, reiterated its appropriateness when dealing with a process or a complex real-life activities in great-depth. Case study has been commonly used in social science fields like sociology, industrial relations and anthropology eventhough generally was considered an underutilized strategy. Hence, this research explained the general concept of a case study, strengths and weaknesses of using this method knowing that theoretically case is exciting and data rich. Based on a study of four organizations and the researcher’s own experience, this article described matters on how case study was undertaken, gaining excess to those organizations and the systematic process of data collection and triangulation (multiple techniques). It was noted that combining multiple techniques for elicitng data in case study research actually strengthens and confirmed results.


© 2008 Khairul Baharein Mohd Noor. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.