Measuring three Demarketing Cases using Statistical Methods
- 1 Sefako Makgatho Health Sciences University, South Africa
Copyright: © 2020 Eunice Lebogang Sesale, Mantepu Tshepo Mase Tshaba, Tshepo Matsose, Gezani Richman Miyambu and Solly Matshonisa Seeletse. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This paper applies statistical measures to illustrate effects of 'demarketing' in three case studies. The first case involves a leading Internet café which had recently lost customers to rivals in the same trading environment. The second one involves a reputable Chicken farm that had also lost many clients. The third one involves a Catering services company that had lost some of its customers. The three cases are respectively labelled 'Int café', 'Chicken farm' and 'Catering services'. Despite these being dissimilar cases, some similarities occurred with the way they lost favor with their clients. The paper calculates and compares the demarketing effects in the three cases using the measures.
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