TY  - JOUR
AU  - Sesale, Eunice Lebogang 
AU  - Tshaba, Mantepu Tshepo Mase 
AU  - Matsose, Tshepo 
AU  - Miyambu, Gezani Richman 
AU  - Seeletse, Solly Matshonisa 
PY  - 2017
TI  - Measuring three Demarketing Cases using Statistical Methods
JF  - American Journal of Applied Sciences
VL  - 14
IS  - 3
DO  - 10.3844/ajassp.2017.365.371
UR  - https://thescipub.com/abstract/ajassp.2017.365.371
AB  - This paper applies statistical measures to illustrate effects of 'demarketing' in three case studies. The first case involves a leading Internet café which had recently lost customers to rivals in the same trading environment. The second one involves a reputable Chicken farm that had also lost many clients. The third one involves a Catering services company that had lost some of its customers. The three cases are respectively labelled 'Int café', 'Chicken farm' and 'Catering services'. Despite these being dissimilar cases, some similarities occurred with the way they lost favor with their clients. The paper calculates and compares the demarketing effects in the three cases using the measures.