TY - JOUR AU - Mony, Fatima Khuku AU - Manik, Omar Faruk AU - Hossain, Md Uzzal AU - Islam, Muhammad Torequl PY - 2025 TI - Smartphone Addiction Versus Academic and Creative Performance: The Mediating Role of FOMO and Sustained Attention JF - Journal of Social Sciences VL - 21 IS - 1 DO - 10.3844/jssp.2025.51.65 UR - https://thescipub.com/abstract/jssp.2025.51.65 AB - This study explores a connection between addiction to Smartphones (SA) and Academic Performance (AP) as well as Creative Performance (CP) among university students in Bangladesh by considering Fear about Missing Out (FOMO) and Sustained Attention (SAT). For this, we interpreted the Cognitive Load Theory (CLT), Uses and Gratification Theory (UGT), dual-task interference theory and Self-Determination Theory (SDT). A total of 360 quantitative data were collected from 18 years to 23 years or older of age from various public universities in Bangladesh. The analysis was conducted using structural equation modelling, employing a bootstrapping sample of 5,000, facilitated by SMART PLS 4.1 to correlate the facts SA, AP, CP, FOMO and SAT. Findings demonstrate that there is a significant positive correlation among SA, AP and CP. SA did not show a positive relationship with FOMO and SAT. However, AP had a significant positive relationship with these two parameters. Taken together, SA had an impact on AP and CP; however, FOMO and SAT did not show a positive co-relationship with SA and CP. We should take adequate measures to overcome SA among the users. Further studies are required to confirm the findings.