Research Article Open Access

Ethical Issues in E-Commerce on the Basis of Online Retailing

Sinan Nardal and Ayse Sahin


Problem statement: The rapid spread of e-commerce has created tremendous opportunities for economic efficiency and customer choice. Use of the global Internet computer network for ecommerce activities provides some advantages to the consumers on their daily life. On the other hand Internet represents a new environment for unethical behavior. While e-commerce has witnessed extensive growth in last decade, consumers concerns regarding ethical issues also continue to increase. Even many consumers and businesses are reveling in e-commerce; consumer problems related to online retail become the dark side of the issue. Approach: A survey on 400 online shoppers was conducted (three cities in Turkey (Izmir, Manisa, Mersin) in order to measure consumers’ perceptions regarding the ethical issues of online retailing by using scale of Consumers’ Perceptions regarding to Ethics of Online Retailers (CPEOR). Results: Ethical problems like security, privacy, reliability and non deception on Internet are core issues that limit the growth of online retailing. Conclusion/Recommendation: Findings indicate that; four factors (security, privacy, non deception and reliability) are strongly predictive of online consumers’ satisfaction. Also, this research will be beneficial to online retailers on their online retailing activities.

Journal of Social Sciences
Volume 7 No. 2, 2011, 190-198


Submitted On: 8 November 2010 Published On: 10 February 2011

How to Cite: Nardal, S. & Sahin, A. (2011). Ethical Issues in E-Commerce on the Basis of Online Retailing. Journal of Social Sciences, 7(2), 190-198.

  • 34 Citations



  • Ethical issues
  • e-commerce
  • online retailing activities
  • privacy policies
  • internet sites
  • security features
  • unethical behavior