Research Article Open Access

Cultural Issues in the Business World: An Anthropological Perspective

Michael P. Lillis and Robert Guang Tian

Abstract

The significance of cultural influence on business has been widely recognized in both academic and business circles. A number of authors suggest that an anthropological approach is the most appropriate way to study cultural factors and assess their impact on an organizational environment. This investigation draws attention to several important cultural issues in business utilizing an anthropological perspective. It probes the relationship between culture and human behavior, between organizational values and organizational behavior, and identifies several effective methods for managing cultural differences that often permeate an organization’s workforce.

Journal of Social Sciences
Volume 6 No. 1, 2010, 99-112

DOI: https://doi.org/10.3844/jssp.2010.99.112

Submitted On: 17 November 2009 Published On: 31 March 2010

How to Cite: Lillis, M. P. & Tian, R. G. (2010). Cultural Issues in the Business World: An Anthropological Perspective. Journal of Social Sciences, 6(1), 99-112. https://doi.org/10.3844/jssp.2010.99.112

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Keywords

  • Anthropology
  • culture and behavior
  • manage culture difference
  • organizational behavior