Research Article Open Access

Order Management in Supply Chain: A Case Study in Automotive Companies

Malihe Manzouri1, Mohd Nizam Ab Rahman1 and Haslina Arshad1
  • 1 University Kebangsaan Malaysia, Malaysia


Problem statement: Predicting customer’s future orders had an essential role in planning appropriate strategy in a Supply Chain Management (SCM) implementation. Purpose of this study was to identify how predicting future orders can facilitate managing activities across companies. Approach: A case study conducted in four Iranian automotive organisations to understand the actual results of order prediction in managing organisational processes. Results: Results of case study highlighted that more than 86% of activities completed before actual orders were received in these organisations. Conclusion: The findings show the high level of order management in these organisations which are the results of accessing to the right and timely information. This study would give invaluable information to all researchers who investigate the impact of order prediction in fulfilling organisational activities.

American Journal of Engineering and Applied Sciences
Volume 4 No. 3, 2011, 372-379


Submitted On: 8 July 2011 Published On: 18 August 2011

How to Cite: Manzouri, M., Rahman, M. N. A. & Arshad, H. (2011). Order Management in Supply Chain: A Case Study in Automotive Companies. American Journal of Engineering and Applied Sciences, 4(3), 372-379.

  • 12 Citations



  • SCM implementation
  • case study
  • automotive companies
  • Point Of Sale (POS)
  • order prediction