Journal of Social Sciences

“Fruits are Results”: On the Interaction between Universal Archi-Metaphors, Ethno-Specific Culturemes and Phraseology

Antonio Pamies, Lei Chunyi and Margaret Craig

DOI : 10.3844/jssp.2015.227.247

Journal of Social Sciences

Volume 11, Issue 3

Pages 227-247


This paper deals with the relation between language, culture and reality, as it manifests itself in figurative words, idioms and proverbs involving the concept of fruit in several language families. Some productive metaphoric macro-models are identified and analysed, archi-metaphorsas well as culturemes, analysing how the “experiential” and “cultural” motivational backgrounds can interact. We also investigate how grammatical metaphors depend on the underlying images and how cognitive mappings can be reversed.


© 2015 Antonio Pamies, Lei Chunyi and Margaret Craig. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.