REVISITING KUBLER-ROSS’S FIVE STAGES OF GRIEF: SOME COMMENTS ON THE IPHONE 5
- 1 Monash University, Australia
Copyright: © 2021 Weng Marc Lim. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Following the recent launch of Apple’s fifth generation of the iPhone product line, this study specifically looks at the feedback from consumers who experience grief as a result of a let-down in anticipation. This study randomly extracts some useful consumer comments from online forums, reviews and Tumblr illustrations. From these findings, this study provides some comments on its possible implications for market leaders of establish brand names.
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- Kubler-Ross Model
- The Five Stages of Grief
- iPhone 5