Research Article Open Access

REVISITING KUBLER-ROSS’S FIVE STAGES OF GRIEF: SOME COMMENTS ON THE IPHONE 5

Weng Marc Lim1
  • 1 Monash University, Australia
Journal of Social Sciences
Volume 9 No. 1, 2013, 11-13

DOI: https://doi.org/10.3844/jssp.2013.11.13

Submitted On: 13 September 2012
Published On: 29 April 2013

How to Cite: Lim, W. M. (2013). REVISITING KUBLER-ROSS’S FIVE STAGES OF GRIEF: SOME COMMENTS ON THE IPHONE 5. Journal of Social Sciences, 9(1), 11-13. https://doi.org/10.3844/jssp.2013.11.13

Abstract

Following the recent launch of Apple’s fifth generation of the iPhone product line, this study specifically looks at the feedback from consumers who experience grief as a result of a let-down in anticipation. This study randomly extracts some useful consumer comments from online forums, reviews and Tumblr illustrations. From these findings, this study provides some comments on its possible implications for market leaders of establish brand names.

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Keywords

  • Kubler-Ross Model
  • The Five Stages of Grief
  • Apple
  • iPhone 5