Journal of Social Sciences

Ethical Issues in E-Commerce on the Basis of Online Retailing

Sinan Nardal and Ayse Sahin

DOI : 10.3844/jssp.2011.190.198

Journal of Social Sciences

Volume 7, Issue 2

Pages 190-198


Problem statement: The rapid spread of e-commerce has created tremendous opportunities for economic efficiency and customer choice. Use of the global Internet computer network for ecommerce activities provides some advantages to the consumers on their daily life. On the other hand Internet represents a new environment for unethical behavior. While e-commerce has witnessed extensive growth in last decade, consumers concerns regarding ethical issues also continue to increase. Even many consumers and businesses are reveling in e-commerce; consumer problems related to online retail become the dark side of the issue. Approach: A survey on 400 online shoppers was conducted (three cities in Turkey (Izmir, Manisa, Mersin) in order to measure consumers’ perceptions regarding the ethical issues of online retailing by using scale of Consumers’ Perceptions regarding to Ethics of Online Retailers (CPEOR). Results: Ethical problems like security, privacy, reliability and non deception on Internet are core issues that limit the growth of online retailing. Conclusion/Recommendation: Findings indicate that; four factors (security, privacy, non deception and reliability) are strongly predictive of online consumers’ satisfaction. Also, this research will be beneficial to online retailers on their online retailing activities.


© 2011 Sinan Nardal and Ayse Sahin. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.