Journal of Social Sciences

Cultural Issues in the Business World: An Anthropological Perspective

Michael P. Lillis and Robert Guang Tian

DOI : 10.3844/jssp.2010.99.112

Journal of Social Sciences

Volume 6, Issue 1

Pages 99-112


The significance of cultural influence on business has been widely recognized in both academic and business circles. A number of authors suggest that an anthropological approach is the most appropriate way to study cultural factors and assess their impact on an organizational environment. This investigation draws attention to several important cultural issues in business utilizing an anthropological perspective. It probes the relationship between culture and human behavior, between organizational values and organizational behavior, and identifies several effective methods for managing cultural differences that often permeate an organization’s workforce.


© 2010 Michael P. Lillis and Robert Guang Tian. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.