American Journal of Economics and Business Administration

A Practical Framework for the Continuous Advancement of Entrepreneurship Education

Robin Anderson, Brooke R. Envick and Prasad Padmanabhan

DOI : 10.3844/ajebasp.2012.65.71

American Journal of Economics and Business Administration

Volume 4, Issue 1

Pages 65-71


Problem statement: As the business environment becomes more and more complex due to rapid globalization, increasing competition and advancing technologies, universities are under more pressure to respond by providing students with experiential learning opportunities that mirror reality. In this study, we attempt to provide a better learning experience for students. Specifically, we provide a framework from a student learning perspective that improves our capability to determine what the goals and objectives should be for entrepreneurship education and how they could be modified or adjusted to maximize student learning experiences. Conclusion/Recommendations: We identify three distinct types of “zones” -the comfort zone, the learning zone and the panic zone to help identify appropriate activities to include in specific courses. It is a framework other universities can easily use to better understand and improve upon a specific entrepreneurship course and program offerings to help maximize student learning. Although this paper targets students in an entrepreneurship program, it is sufficiently general for utilization in other areas as well.


© 2012 Robin Anderson, Brooke R. Envick and Prasad Padmanabhan. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.