American Journal of Economics and Business Administration

Non-business E-Commerce in Malaysia: An Investigation of Key Adoption

Oswald Aisat Igau, Abdul Wahid Mohd Kassim, Sulaiman Tahajuddin, Nelson Oly Ndubisi and Mohamad Ghozali Hassan

DOI : 10.3844/ajebasp.2011.177.185

American Journal of Economics and Business Administration

Volume 3, Issue 1

Pages 177-185


Problem statement: Non-business EC is a relatively new research niche in the general e-commerce stream. Application of e-commerce by profit oriented organization already become bread and butter but still limited applied in non-business sectors such as academic institutions (as in the present study), non-profit organizations, religious organizations and government agencies. Nowadays e-commerce becomes crucially essential in reducing their expenses and improving their operations. Therefore, application of this new innovation should enhance to no non-business sectors to be livelier. Understanding the key factors of facilitating and adopting the e-commerce in non-business are still need to enrich in particularly within Malaysian context. A field survey was conducted to determine key factors that facilitate the adoption of non-business EC in Malaysian Universities. Approach: One main focus of IT implementation research has been to determine why people accept or reject new technology. The current research will explore why Non-business institutions will accept or reject e-commerce. Since e-commerce adoption decision is a strategic one, a comprehensive list of potential facilitators and non-facilitators for the strategic use of information technology was derived from past research. Thus factors used as the basis for collecting data from 65 schools, centers and units from 5 public universities in Kota Kinabalu and Kuala Lumpur. These data were factor-analyzed to determine the key underlying dimensions of facilitators. On the basis of the resulting 5 dimensions namely, relative advantage, network orientation, information efficiency, innovativeness and competitiveness, regression analysis was done to determine the impact of the 5 dimensions on adoption. Results: They suggest that relative advantage, network orientation and information efficiency are the most important facilitators to the used of e-commerce in non-business sectors. Inhibitors were not estimated eventually, as there were no non-users among the respondents. Conclusion: The results implies the non-business sectors should look into advantages, network orientation and information efficiency as a strategic based for implementing e-commerce in more effective manner to achieve their goals.


© 2011 Oswald Aisat Igau, Abdul Wahid Mohd Kassim, Sulaiman Tahajuddin, Nelson Oly Ndubisi and Mohamad Ghozali Hassan. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.