American Journal of Economics and Business Administration

e-Choupal: Hope or Hype?

Neeraj Dangi and Harjit Singh

DOI : 10.3844/ajebasp.2010.179.184

American Journal of Economics and Business Administration

Volume 2, Issue 2

Pages 179-184


Problem statement: This case looked at the cost benefit factor of e-Choupal model in rural India from socio-economic perspective since it is being projected as one of the models of rural empowerment. Questions were raised whether its growth both horizontally and vertically might be detrimental to sustainability of traditional agrarian economy. It also examined the role of ICT and government policies in this context. Approach: The study examined the above mentioned issues from the context of rural India. Empirical literature was referred to build a link between various rural issues and e-Choupal. Results: e-Choupal model may not be leading towards a holistic development since the individual income increase of participating members may be at the expense of non-participating members of the rural commune. Conclusion: The results indicated that the present modus operandi of e-Choupal may perhaps lead to further rural consolidation through corporatization rather than rural empowerment.


© 2010 Neeraj Dangi and Harjit Singh. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.