American Journal of Economics and Business Administration

Push Vs Pull: Factors Influence Student Retention

Matthew Leone and Robert G. Tian

DOI : 10.3844/ajebasp.2009.122.132

American Journal of Economics and Business Administration

Volume 1, Issue 2

Pages 122-132


Problem statement: Student retention becomes one of the most significant issues that administrators of colleges and universities must deal with in today’s highly competitive market. Approach: In fact retaining a student is fundamental to the ability of an institution to carry out its mission. A high rate of attrition is not only a fiscal problem for schools, but a symbolic failure of an institution to achieve its purpose. Results: There are many ways to keep students retain at the same college until graduation, some easier than people may think but great changes will have to be made in order for schools to complete these transformations. This study is a descriptive study about the factors that influence student retention rate at a higher educational institution. Conclusion/Recommendations: Based on the previous studies of the similar topic and a random sample survey, this study identifies the possible push and pull factors that promote student leave from a specific college and transfer to other colleges to continue their college studies, it probes the implementable solutions to help the college to maintain and increase the student retention rate.


© 2009 Matthew Leone and Robert G. Tian. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.