Template-Type: ReDIF-Article 1.0 Author-Name: Andrea Jonathan Pagano Author-Name: Antonella Cappiello Author-Name: Emanuele Vannucci Author-Name: Chiara D’Elia Title: InsurTech Integration: Reshaping the Insurance Value Chain in the Digital Age Abstract:

To face the radical changes that characterized the competitive scenario over the last years, the insurance industry is turning to digital transformation, adapting innovative business models like those increasingly seen in other industries. The paper explores the impact of ongoing digitization that is greatly affecting the insurance industry and forcing radical change upon corporate culture, products and processes, customer relationships, and relations with the sector's various competitors. By addressing key research questions, the paper contributes to a nuanced understanding of the relationship between InsurTech start-ups and traditional insurers, the transformative effects of technology on the insurance value chain, and the evolving dynamics of customer relationships in the digital era.

Keywords: Insurtech, Sustainability, Blockchain, Corporate, Business Models Journal: American Journal of Economics and Business Administration Pages: 46-57 Volume: 16 Issue: 1 Year: 2024 Month: December DOI: 10.3844/ajebasp.2024.46.57 File-URL: https://thescipub.com/pdf/ajebasp.2024.46.57.pdf File-Format: Application/pdf File-URL: https://thescipub.com/abstract/ajebasp.2024.46.57 File-Format: text/html Handle: RePEc:abk:jajeba:ajebasp.2024.46.57