TY  - JOUR
AU  - Caracciolo, Francesco 
AU  - Vita, Giuseppe Di 
AU  - Lanfranchi, Maurizio 
AU  - D’Amico, Mario 
PY  - 2015
TI  - Determinants of Sicilian Wine Consumption: Evidence from a Binary Response Model
JF  - American Journal of Applied Sciences
VL  - 12
IS  - 11
DO  - 10.3844/ajassp.2015.794.801
UR  - https://thescipub.com/abstract/ajassp.2015.794.801
AB  - The growing importance of Sicilian wines in the Italian market provides the context in which this paper is set. This study presents the results of a recent survey on Sicilian wine consumption in Italy. By means of a binary response model, this paper evaluates the main determinants (demographic profile, preference and attitudes) that influence Italian consumers' preferences for Sicilian wines. The estimates, based on the stated preference of 953 Italian wine consumers, emphasize that income and habits to purchase at wine shops and the habit to drink between meals significantly influence the willingness to consume Sicilian wines. Furthermore the sample propensity to consume the Sicilian wine increases for white wines and when the consumption takes placed in public spaces.