@article {10.3844/ajassp.2011.724.735,
article_type = {journal},
title = {Does Organizational Culture Influence the Innovativeness of Public-Listed Housing Developers?},
author = {Yusof, Nor Aini and Abidin, Nazirah Zainul},
volume = {8},
year = {2011},
month = {Jun},
pages = {724-735},
doi = {10.3844/ajassp.2011.724.735},
url = {https://thescipub.com/abstract/ajassp.2011.724.735},
abstract = {Problem statement: The benefits of innovation and the need to be innovative have been
highlighted by many. However, it is doubtful whether the players in the housing industry, in particular
housing development firms, have the characteristics that are favorable for innovation. This study
investigates the relationship between organizational culture and the innovativeness of public-listed
housing developers in Malaysia. Approach: A survey was conducted among all housing developers
registered with the Bursa Malaysia. Descriptive statistics, a reliability test, correlation analysis and
multiple regressions were used to analyze the data. Results: The results revealed that 4 out of 8
dimensions of the organizational culture were statistically significantly correlated with organizational
innovativeness with moderate strength. Specifically, performance orientation, humanitarianism and
assertiveness culture had highly significant relationships with organizational innovativeness, while
future orientation had a significant relationship with organizational innovativeness. There is no
evidence, however, to support that any of the eight cultural dimensions can predict organizational
innovativeness. Conclusion/Recommendations: The results imply that the culture adopted by publiclisted
housing developers is not significant in influencing their innovativeness and there is a need to
seek for other factors that can increase the developers’ innovativeness.},
journal = {American Journal of Applied Sciences},
publisher = {Science Publications}
}