The Digital (R)evolution of Insurance Business Models
- 1 University of Pisa, Italy
Copyright: © 2020 Antonella Cappiello. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The paper focuses on the digital transformation that is greatly affecting the insurance industry and forcing radical change upon corporate culture, products and processes, customer relationship and relations with the sector’s various competitors. By responding to three research questions, the paper aims to contribute to the academic discussion and proposes to offer useful cues of reflection to the insurance management, since the dissemination of new technologies needs to move towards continuously updated business models.
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- Insurance Business Models
- Insurance Digital Transformation
- Insurance Disruption
- Insurance Innovation
- Insurance Value Chain