Research Article Open Access

Determinants of Attitude towards Information and Communication Technology Usage among Rural Administrators in using Structural Equation Modeling

Jeffrey Lawrence D'Silva1, Bahaman Abu Samah1, Hayrol Azril Mohamed Shaffril1, Musa Abu Hassan1 and Muhamad Badsar1
  • 1 Laboratory of Rural Advancement and Agriculture Extension, Institute for Social Science Studies, Universiti Putra Malaysia, Putra Infoport, 43400 Serdang, Selangor Darul Ehsan, Malaysia

Abstract

Problem statement: Village Development and Security Committee members play a vital role in enhancing the village development programs in Malaysia and ICT is deemed as an important mechanism to further boost rural development. But do the rural community in Malaysia especially their leaders have a positive attitude towards it? Hence, this study is designed to identify the constructs that significantly influence the attitude of Village Development and Security Committee members in using ICT. Approach: This is a quantitative study where a total of 240 respondents have been selected based on the stratified random sampling done. AMOS and SPSS were used to gain the required analyses. Results: The structural equation modelling showed that there were three constructs that significantly predict the attitude and these constructs were perceived ease of use, perceived usefulness and job relevance. Conclusion/Recommendation: It is recommended that more technology investment in the form of providing ICT facilities and trainings should be made by the government to encourage the development of a positive attitude among VDSC members. The findings of this study would be useful for policy makers to further boost the usage of ICT in rural areas.

American Journal of Applied Sciences
Volume 8 No. 5, 2011, 481-485

DOI: https://doi.org/10.3844/ajassp.2011.481.485

Submitted On: 25 April 2011 Published On: 17 May 2011

How to Cite: D'Silva, J. L., Samah, B. A., Shaffril, H. A. M., Hassan, M. A. & Badsar, M. (2011). Determinants of Attitude towards Information and Communication Technology Usage among Rural Administrators in using Structural Equation Modeling. American Journal of Applied Sciences, 8(5), 481-485. https://doi.org/10.3844/ajassp.2011.481.485

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Keywords

  • Village development
  • communication technology
  • rural development
  • structural equation modelling
  • stratified random
  • measurement model
  • Information Technology (IT)
  • security committee