Financial Service of Wealth Management Banking: Balanced Scorecard Approach
Cheng-Ru Wu, Chin-Tsai Lin and Pei-Hsuan Tsai
DOI : 10.3844/jssp.2008.255.263
Journal of Social Sciences
Volume 4, Issue 4
Problem Statement: There are four main banking business sectors in Taiwan, involving the areas of consumer, corporate, wealth management, and investment banking. The wealth management banking sector is actively promoted for reaping a risk-free premium. In the proposed model, the dimensions of financial services for wealth management banks have been taken from four perspectives derived from balanced scorecard approach, viz. finance, customer, internal business, learning and growth. Approach: The organizational performance of wealth management banks in Taiwan is evaluated by applying the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPISI). Results: Table 6 shows the relative weights of the four banks based on the results of from AHP, as well as the relative weights from TOPSIS. In the demonstrated example, Bank C should be perfect because it has the largest relative weights (Bank C = 0.288 and 0.539, from AHP and TOPSIS in Table 8). In Table 6, Summary of the TOPSIS Ci* with respect to wealth management banks: A (0.482), B (0.269), C (0.539) and D (0.294). C performs the best. Conclusion: Importantly, the proposed model can benefit the banking sector in assessing the organizational performance of wealth management banks, making it highly applicable for bank managers and financial sector analysts.
© 2008 Cheng-Ru Wu, Chin-Tsai Lin and Pei-Hsuan Tsai. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.