Evaluation of Ski Center Services in Greece based on the Multiattribute Measurement Model of Attitudes
Theophilos Masmanidis, Chris Vassiliadis and John Mylonakis
DOI : 10.3844/jssp.2006.81.84
Journal of Social Sciences
Volume 2, Issue 3
The scope of this study was to evaluate ski center services in Greece. Our research sample consists of n=1,614 visitors in 11 of the largest ski centers in Greece. The 22-item SERVQUAL standard questionnaire has been used, with each item classified based on five quality-assessment dimensions. In order to assess ski center offered services, the Multiattribute Attitude Measurement Model has been used. The values gathered by applying this model were used as reference values for ski center evaluation. Ski centers have then been ranked based on their total attitude score. The paper provides administrative suggestions on improving center offered services.
© 2006 Theophilos Masmanidis, Chris Vassiliadis and John Mylonakis. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.