American Journal of Economics and Business Administration

Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile

J. Yee and Ng C. San

DOI : 10.3844/ajebasp.2011.47.57

American Journal of Economics and Business Administration

Volume 3, Issue 1

Pages 47-57

Abstract

Problem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to further increase their share of wallet. Thus, they need to understand what factors might influence their customers

Copyright

© 2011 J. Yee and Ng C. San. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.