Indian Banking: Value Creation for Competitive Advantage in the Global Environment
Nishi S. Jain and N. Sanman Jain
DOI : 10.3844/ajebasp.2011.282.286
American Journal of Economics and Business Administration
Volume 3, Issue 2
Problem statement: How banking Sector will face the challenges posed by the global environment. The paper focuses on the competitive strategies of the banking sector and how the sector derives competitive advantage by adopting different strategies because the sector plays an important role in any economy. Approach: The study includes a descriptive research by collecting the information from different banks and analyzing it in order to describe the strategies followed by banks to face the global challenges. Results: The study helps in finding that the strategies followed by banks plays a very significant role and banking sector functioning becomes smooth and in turn it helps in the development of the country too. Conclusion: These strategies helps the banking sector to create the healthy financial system as global challenges provide the opportunities to banking sector to grow in both qualitative as well as quantitative.
© 2011 Nishi S. Jain and N. Sanman Jain. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.