American Journal of Applied Sciences

Determinants of Sicilian Wine Consumption: Evidence from a Binary Response Model

Francesco Caracciolo, Giuseppe Di Vita, Maurizio Lanfranchi and Mario D’Amico

DOI : 10.3844/ajassp.2015.794.801

American Journal of Applied Sciences

Volume 12, Issue 11

Pages 794-801

Abstract

The growing importance of Sicilian wines in the Italian market provides the context in which this paper is set. This study presents the results of a recent survey on Sicilian wine consumption in Italy. By means of a binary response model, this paper evaluates the main determinants (demographic profile, preference and attitudes) that influence Italian consumers’ preferences for Sicilian wines. The estimates, based on the stated preference of 953 Italian wine consumers, emphasize that income and habits to purchase at wine shops and the habit to drink between meals significantly influence the willingness to consume Sicilian wines. Furthermore the sample propensity to consume the Sicilian wine increases for white wines and when the consumption takes placed in public spaces.

Copyright

© 2015 Francesco Caracciolo, Giuseppe Di Vita, Maurizio Lanfranchi and Mario D’Amico. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.