Research Article Open Access

SWIM: FUTURISTIC FRAMEWORK FOR STRATEGIC MANAGEMENT PROCESS

Rajendran Muthuveloo1 and Teoh Ai Ping1
  • 1 Universiti Sains Malaysia, Malaysia
American Journal of Applied Sciences
Volume 11 No. 9, 2014, 1703-1713

DOI: https://doi.org/10.3844/ajassp.2014.1703.1713

Published On: 30 September 2014

How to Cite: Muthuveloo, R. & Ping, T. A. (2014). SWIM: FUTURISTIC FRAMEWORK FOR STRATEGIC MANAGEMENT PROCESS. American Journal of Applied Sciences, 11(9), 1703-1713. https://doi.org/10.3844/ajassp.2014.1703.1713

Abstract

The field of strategic management is undergoing significant changes due to the constant changes taking place in the business environment due to issues like emergence of new economic power, conflicts within among countries, environmental crisis and social crisis. This study explicates how inclusiveness of strategic agilities, ethical issues and legal issues into the strategic management process will help organizations to anticipate and manage changes arises to attain business sustainability and meet the organization’s vision. It will begin with examining and analyzing the gap existing in the current strategic management process. The paper concludes with a more comprehensive strategic management process that incorporates strategic agilities, ethical issues and legal issues.

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Keywords

  • Strategic Management
  • Corporate Strategy
  • Organizational Performance
  • Ethics