American Journal of Applied Sciences

Exploring Critical Determinants in Deploying Mobile Commerce Technology

Saad G. Yaseen and Suleiman Zayed

DOI : 10.3844/ajassp.2010.120.126

American Journal of Applied Sciences

Volume 7, Issue 1

Pages 120-126

Abstract

Problem statement: The research's problem lies in the fact that deploying m-commerce technology in Jordan represent the first serious trail to understand and explore the critical determinants that affect deploying mobile commerce technology. Approach: This research applied TAM model using the following variables: Perceived trust, perceived usefulness, perceived ease of use, social and cultural values and economic issues to explore determinants. Results: The result of the distributed 210 questionnaires to mobile commerce users in Amman Stock Exchange (Brokers and Investors) and 179 were returned correct and studied, reveal that perceived trust, perceived usefulness, perceived ease of use, social and cultural values have significant association with intention to deploy mobile commerce technology while economical issue is not significant. Conclusion: The results of the research indicate that TAM have capability in exploring critical determinants that affecting the intention to deploy mobile commerce technology in Jordanian marketplace, therefore, further studies are recommended to explore the critical determinants of deploying mobile commerce technology in other economic sectors.

Copyright

© 2010 Saad G. Yaseen and Suleiman Zayed. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.