Service Loyalty Measurement Scale: A Reliability Assessment
J. Clement Sudhahar, Duraipandian Israel, A. Prabhu Britto and M. Selvam
DOI : 10.3844/ajassp.2006.1814.1818
American Journal of Applied Sciences
Volume 3, Issue 4
This research article demonstrates the application of Confirmatory Factor Analysis (CFA) in the scale development process of measuring the construct Service Loyalty (SERVLOYAL). The conceptualization of SERVLOYAL is presented, the dimensions forming the SERVLOYAL construct are figured out. The nitty-gritty of CFA is discussed. And the results of CFA analysis for SERVLOYAL scale developed are found to be reliable. This empirical study provides a solid foundation for further research in CFA and SEM applications.
© 2006 J. Clement Sudhahar, Duraipandian Israel, A. Prabhu Britto and M. Selvam. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.